a Centralised platform
for gardening education
Client
Role
Tools
Just Natural, a digital product by Lubera, establishes the brand as an industry authority in gardening e-commerce.
This centralized platform provides valuable insights, including essential details on gardening aspects for various crops. Users can create personalized profiles, curate plant lists, and easily access detailed information, with convenient links to Lubera's e-commerce platform for simplified purchasing.
*Just Natural was an experimental project and Lubera had no involvement in its completion.
THE Challenge
intuitive interface
The interface should be inviting, encouraging users to engage with the content.
Community building
Create a community of loyal gardener enthusiasts that trust the brand.
user engagement and retention
To generate engagement with the website tools and effectively retain traffic through intuitive, human-centered, design.
target audience
german-speaking
They can be urban dwellers looking to reconnect with nature and cultivate their green spaces, eco-conscious individuals seeking sustainable lifestyle choices, community-oriented people interested in local gardening events and collaborations.
concept
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This skill, practiced for millennia, connects us with nature, fosters freedom and independence, and provides a source
of continuous anticipation and excitement.
DEFINITION OF SUCCESS
Success will be defined by the creation of a popular product that sets industry standards for gardening education. This success will be measured not only by user engagement and satisfaction, but also by its ability to generate profit.
Lubera's digital product aims to establish the company as the specialist brand when it comes to gardening education, making Lubera a trustworthy player in the gardening industry.
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