Photography framed in
Minimalism and typography
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Client
Role
Tools
collaboration
Isabela Moreira, the visionary force behind Nacho Productions, is a photographer, director, and musician whose work captures the nuanced experiences of young adults in the vibrant, complex landscape of São Paulo. Her art delves into delicate themes such as self-identity, trauma, loneliness, and love.
This project showcases the visual identity designed to promote an exhibition of her photographs, ensuring the design enhances rather than overshadows the powerful messages within the images. The approach is rooted in minimalism, combining thoughtful typography with anti-design elements to create a subtle yet impactful aesthetic.
Challenge
Photo first
To not overpower the photography message
with graphic elements.
Minimalism
To choose minimal, yet refined key visuals.
Anti-Design
To incorporate the anti-design aesthetic in a minimalist way.
results
Curatorship
Intro – A window into early memories, evoking innocence and lightness while simultaneously expressing the fragility of those moments as they fade and age in a fragmented reality.
Soul – A deep reflection on the self, exploring the vulnerability of the human body. This series seeks to uncover what lies beneath the surface, beyond the visible.
Ghost – An exploration of transformation, where the old self lingers in the presence of the new. It speaks to the tension between past and present, illustrating how they coexist, different yet intertwined.
The images are curated into three distinct categories:
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other projects
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