Digital creativity and financial innovation
Client
Role
Tools
Implementation: Instapage
Aceleradora XP, initiated by XP Investimentos, aimed to attract and develop digital creators for their influencer wallet while strategically acquiring new brokerage clients.
To enhance brand visibility, engage online influencers, and expand the client base, a dedicated sub-brand, Space XP, was established. It featured a comprehensive suite of marketing tools, consolidating XP Investimentos as a top choice for digital influencers and prospective brokerage clients.
THE Challenge
Brand Perception
Communicate in a modern way the authority of the brand as a leading brokerage firm and finance influencer manager.
Attract New Talent
Bring promising digital creators interested in being part of the XP team.
Account Creation
Drive new clients to open accounts and invest at least RS 100,00.
creative brief
The initial wish was to create a landing page called Aceleradora XP to attract new influencers to their influencer portfolio, but that would also generate social media buzz and bolster profit to the company.
In answer to that, we shaped a holistic creative brief.
The idea was to put the project Aceleradora XP under an entire new ecosystem: the sub-brand Space XP.
This encompassed not just a singular project but an ongoing strategic program, ensuring a sustained impact and an enduring resonance in the digital landscape.
business goal
project goal
ACTION PLAN
To expand XP's product reach and boost investment awareness, a targeted communication strategy was created. This involved strategic partnerships with influencers, increasing brand visibility. Small/medium financial creators interested in becoming XP ambassadors were identified. A specialized Landing Page was designed to attract and capture leads, leading to an engaging ambassador program with challenges focused on attracting clients and investors, driving enhanced engagement and conversion.
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Social networks were used to connect with new digital audiences to broaden our campaign's reach.
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visual identity
It was important for Space XP's and the mother brand XP Investimentos’ visual identity to relate to each other. Therefore, main aspects such as colour palette, fonts, and photography style were kept the same.
To differentiate one brand from the other, I created a new logo and a new set of illustrations.
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RESULTS
visitors
conversions
other projects
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