From clay to screen:
eclectic Artistic expression
Client
Role
Tools
The goal of this project was to create a brand that not only represents the pottery studio Clayers Collective, but also to weave a cohesive narrative throughout different mediums for the atelier, ensuring a compelling narrative.
*This Clayers Collective rebranding was an experimental project and the atelier had no involvement in its completion
THE Challenge
Brand recognition
To create a system of visual cues that make the brand memorable
cohesiveness
To respect a visual pattern throughout different medias
versatility
To clearly communicate in different situations
moodboard
Bold colors, geometric shapes and many possibilities. This moodboard sets the tone for Clayer's Collective new visual identity. Just like in the ceramics world, the combination of these elements enable the artist to translate their creative ideation into art and self-expression.
brand feel
- Creative
- Friendly
- Upbeat
- Ecletic
- Energetic
- Communal
logos and wordmark
primary logo
The essence of the primary logo is based on two key concepts: movement and collectivity. The stroke fluctuates in width, which captures the fluidity and precision reminiscent of the pottery wheel's motion. The three distinct pottery items visually communicate the brand's unity, and reference the term 'collective.' They showcase the versatile nature of ceramic, and pays homage to the communal spirit that defines the very core of the Clayers Collective brand.
secondary logo system
Instead of a Secondary Logo: A Secondary Logo System. Here we give Clayers Collective more possibilities, keeping the same unity and recognisability.
Wordmark
The wordmark remains similar to the original one. Its simplicity gives the possibility and flexibility of using it in small or busy areas.
supporting graphics
The selection of illustrations draws inspiration from the intricate details of pottery craftsmanship, encapsulating the beauty found in the artisanal process.
Our supporting graphics leverage the repetition of bold geometrical shapes, infusing a sense of order and playfulness.
This dynamic visual identity, with its harmonious and bold color palette, extends beyond the logo, creating
a unified and memorable brand experience across various touchpoints.
Together, those elements play a pivotal role in conveying the essence of Clayers Collective—where artistry and community intertwine to form a tapestry of creativity.
Base Shapes
rhythm + repetition
color palette
Our primary colours form a clean and timeless trinity: #FFFFFF (White), #000000 (Black), and #F9F5E3 (Cream). Building upon this foundation, our supporting colours infuse vibrancy and dynamism into the visual narrative. Engaging and lively hues (with their lighter counterparts) symbolise the diversity and joy within the Clayers community, providing a visual representation of collaboration and shared passion.
However, it's important to note that these lighter tones are designed to be used in conjunction with their darker counterparts and not as standalone colours. This palette serves as a visual symphony, contributing to the energetic, creative, friendly, upbeat, and eclectic tone that defines the Clayers Collective brand.
R 255 G 255 B 255
# ffffff
R 0 G 0 B 0
# 000000
R 249 G 245 B 227
# F9F5E3
R 8 G 3 B 87
# 080357
Typography Styling
P22 Underground Book
All Caps
Fields Regular, Medium,
Semi Bold or Bold
P22 Underground Book
P22 Underground Book
Demi Petite Caps
- subheading example
- Heading Example
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis consequat vel dui nec porttitor. Mauris sit amet viverra lorem, ac tempus vehicula elit vel odio semper sagittis. Aenean viverra neque sit amet sap.
Vivamus vel nisi scelerisque, pellentesque est in, sollicitudin mi. Nulla vestibulum enim dignissim, convallis faucibus justo laoreet. Aliquam posuere lectus non mi hendrerit volutpat.- Highlight example!
Visual Mock-Ups
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other projects
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